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Effectively Promoting your eBay Store

Posted on : 03-02-2010 | By : Dylan Stewart | In : Ebay auctions

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There are many methods for promoting your ebay store. In this article i will explain 4 that you can do. Most of these methods are free or of little cost. The benefits could easily be an increase in traffic and sales.

1) Ebay Auction Listings – eBay Auction and Buy It Now listings get the main exposure on eBay. When someone does an eBay search for an item all the eBay Auction and Buy It Now listings are displayed first. Then after these the eBay Store listings are displayed. Since these Auction and Buy It Now listings are getting the most exposure it makes sense to run a few of these and insert a link to your eBay store inside the actual description. This works especially well with Auction listings as people often click the link so they can buy the item instantly from your eBay store rather than wait for the auction to end.

2) Ebay Reviews and Guides – These are a relatively new addition to eBay but they are still a great way to promote your eBay store for free. The reviews section allows you to write product reviews. The guides section is more relevant to sellers as it allows you to write guides on just about anything. There has got to be some topic that you can write a guide on so get righting now. When people read your guide they are presented with a link to your eBay store which is again more free exposure.

3) Ebay Seller Cross Promotion- with an eBay store you can cross-promote your items. There is also the ability to cross-promote with other sellers. This is very easy to set up and eBay manages the whole process for you. All you have to do is go to the \”Cross-Promotion Connections\” area of My eBay and then use the request cross-promotions link in order to set them up. If the other seller agrees then a box promoting their products will appear on your listings and vice versa. This is a valuable way to increase your eBay sales and also generate more traffic to your eBay store.

4) Article Submission – There are 100s of article directories out there that will you can submit your articles to, and if accepted you are allowed to have a live link back to your website or eBay store in the author resource box. This is a great way to generate traffic to your website in the long-term as not only do the search engines index your article, but people also reprint these articles on their websites complete with your author resource box (and live link back to your eBay store). The longer your article is online the more it will be reprinted and so the more traffic it will generate.

Hopefully this article has opened your eyes to some of the free and effective promotion methods for your eBay store. At first the fact that eBay Stores do not get as much exposure seems like a major problem but by putting a little effort into promoting it yourself, it can be much more successful than any eBay Auction listing.

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